| Predictive modeling becomes affordable for mid-market customers
Clever predictive models and analytics are used mainly by the large Fortune 3000 companies. They are often complex, require highly trained users, and are prohibitively expensive to deploy and manage. In the same way as BI vendors promise "bringing BI to the masses", eBureau promises "predictive scoring for the masses". The strategy is similar: make the solution quicker and easier to deploy, reduce the up-front costs, and improve the speed of response and overall performance. So what is predictive scoring? When you apply for a loan, the loan provider refers your application to a credit bureau like Experian or Equifax. They add up your outstanding loans and credit cards debts, review how well you have performed (e.g. did you make all your repayments on time?) and "score" the credit risk for the inquiring lender, predicting the probability of repayment default for the loan provider.
Google and salesforce.com unveil joint development
Search giant Google and salesforce.com have announced that they have jointly developed a new product that lets Google advertising be resold using Salesforce software, as part of a wide-ranging alliance. Executives of Google and salesforce, a pioneer in selling software as a web service to business customers, says that customers using salesforce software would be able to resell Google web advertising in 43 nations. Financial details of the agreement were not disclosed. Under the pact, salesforce will resell the Google AdWords platform, acting as an official distribution channel, aiming at small and medium-sized business customers. As an example of how the deal will work, a user visiting a business's site using salesforce and Google software could click on a Google-delivered advertisement and fill out a form asking for more information on the business's products.
Pepperjam CEO to Speak on Search-Engine Marketing at BookExpo ...
Pepperjam (www.pepperjamsearch.com), an Inc. 500 Company and industry leading full-service internet marketing agency, announced today that President & CEO Kristopher B. Jones, will speak on the role of search-engine marketing at BookExpo America 2007 - NYC. The event will be held May 31st through June 3rd at the Jacob Javits Convention Center, New York, NY. Jones' presentation will be held on Thursday, May 31st at 1:30p.m. (PRWEB) May 31, 2007 -- Pepperjam (www.pepperjamsearch.com), an Inc. 500 Company and industry leading full-service internet marketing agency, announced today that President & CEO Kristopher B. Jones, will speak on the role of search-engine marketing at BookExpo America 2007 - NYC. The event will be held May 31st through June 3rd at the Jacob Javits Convention Center, New York, NY.
Google Subliminal Adsense Will Be Very Persuasive
Internet juggernaut Google, looking to expand on their dominance of the profitable online advertising market, has announced a new marketing tool which they hope will help them gain another edge in the fiercely competitive world of Internet marketing. Google Subliminal Adsense, a revolutionary new advertising model, will allow web publishers to embed powerful "suggestive" ads within the content of their webpages. Google says this will persuade viewers to buy products and services that they had no idea they wanted or needed. For several years now, Google Adsense has been offering attractive advertising alternatives to traditional banner advertising. However, their unconventional ad sizes are often criticized as being bulky and bloated, detracting from the content and graphic-focused appearances of most websites.
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