| China: Online Marketing Comes of Age
When Time magazine issued its list of the 100 most influential people in the world last month, it included a Chinese activist little known outside of blogging circles. Zeng Jinyan, 22, detailed her experiences with China's secretive law enforcement after her husband Hu Jia, an AIDS and environmental activist, was detained. Zeng's postings traveled the world, available to those who were looking for them. In China, blogs and bulletin boards have emerged as powerful modes of communication in contrast to the fragmented and often unreliable traditional media. Television still reaches the single largest group of consumers, more than 700 million across the country but the internet has become a powerful unifying force, at least in urban areas. People discuss their likes and dislikes online more freely than they may in person.
Avoiding Low-Quality Links and Link Networks
Today, I'll explore the other side of the story with signals of low-value links. With more and more companies realizing the power of links, many want to outsource or find easy methods to do link building in-house. Below are some possible signals of low-value links. I define low-value links as those that will have little or no influence on rankings or will likely be devalued by search engines. As with everything related to search, there are always exceptions. That is one reason it is important to use human judgment in all things related to links. Network of Sites One common signal of low-value links is a situation where they are from a network of sites, all owned by a single person or company. These sites will often posses the same look and feel, in addition to the same common backlinks.
OpenAds nabs some funding
I promised Bryce not to blog this until the round closed, and it's been painful. I think OpenAds is one of the coolest applications of open source in some time. I'm glad to see Danny Rimer and Bryce Roberts, two of my favorite people and VCs, get this investment, as Tim reports. Why did it take so long for someone to figure out that this could also be a brilliant new take on the online advertising business? Step one: distribute a free, open source ad server; step two: package up the resulting publisher network for advertisers, regardless of which ad network they want to work with; step three: build additional services for those advertisers. I caught up last week with Scott Switzer, OpenAds co-founder and community activist, to learn a bit more about OpenAds. It took me a few minutes to understand the OpenAds story (and even now, I may have a few details wrong.) As it turns out, OpenAds is a new name for a project that started in 1999 as phpAdsNew.
Brand New System is a Boost for Virtual Real Estate: VRE Link ...
A totally new setup where clients are provided with hundreds of blogs to post their links on including a monthly PLR subscription. (PRWEB) May 25, 2007 -- There's a new sheriff in town, and its name is VRE Link Builder. This site connects internet business owners to one of the best-kept secrets on the net. Through the VRE Link Builder system, internet business owners have the capability of linking their web site from hundreds of sites that have high, impressive page rankings. The secret is in the link building, traffic driving system that will help business owners get more relevant traffic to their site and have higher conversion rates. Wouter van Dyck, creator and developer of the VRE Link Builder System, created it when he recognized a need within his own business for a better method of driving relevant traffic to his web sites.
Salesforce teaming up with Google
The consumer might of Google Inc. is teaming up with the business acumen of Salesforce.com Inc. to offer a new product that both companies believe will give them a leg up in the increasingly competitive Internet world. The product, with the clunky but descriptive name Salesforce Group Edition Featuring Google AdWords, will enable businesses to easily buy Google ads using software that lets customers manage their sales operations via the Internet. The deal comes as both companies, which are engaged in heated competition with Microsoft Corp. on several fronts, are changing the way software is delivered on the Internet. San Francisco's Salesforce makes software that runs as a service over the Internet, rather than as an expensive and bulky installation on a business' computers.
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